Pirate Radio
'Before BBC radio 1, the radio always played bland and boring news broadcasting to the people of Britain. This type of radio really bored the youth who were looking to listen to things more their age and style such as, Rock N Roll. Rock N Roll was greatly frowned upon in the 60s as it was part of the youth culture which went against the uniform and strict culture of people back then. So, then came pirate radio. Disc jockeys would take to the sea to broadcast Rock N Roll to the youth in boats such as the radio Caroline.
BBC radio home: Plays educations programmes and news. Speech based. Replaced by radio 4 BBC radio light: Broadcasts mainly light entertainment BBC radio 3: Opera or art. Culture based or high society progammes |
BBC radio 1
Radio 1 plays a lot of pop music, so it already appeals to a large group of people. Contains a lot of jingles in between hosts talking. Hosts talk a lot about their day and such which may or may not be engaging to some people. I find it nice to hear them talking a lot and joking a lot. Very engaging with the audience, feels like I'm talking with them. A lot of improvisation, no script which makes it even better. The only problem I have is their music, which is only a personal problem because I do not listen to lots of pop music.
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The Tony Blackburn Breakfast Show
•Why did the choice of Tony Blackburn link to BBC Radio 1s desired audience?
They chose Tony Blackburn to do the breakfast show to appeal to the people who listened to Tony Blackburn on the radio Caroline. Tony Blackburn was beloved by the pirate radio listeners because he was very funny and charismatic rather than listening to a robotic voice reporting the news.
•Listen to the style of the programme (use of jingles, etc). How was this different to what the BBC had offered before?
Before BBC had stuck to formal and conservative ways and would have a very posh sounding person "educating" people on the radio by reporting the news. But with Tony Blackburn on the show, they used jingles which was a very silly way to introduce the show which appealed to younger audiences. The style of Tony was also very different as he liked to crack jokes and also talked in a very casual manner rather than the posh way of speaking.
•Listen to the style of the programme. How is this linked to the target audience?
The style of the programme was pretty silly and very laid back and casual. Its like he was talking to you as your friend. His style of radio is very similar to the style of radio today. The style of music (pop music) also appealed to audiences as it was different to just news reports.
•What did the BBC think the target audience wanted and needed from a ‘pop’ radio station?
They wanted a new style of radio meant for generation. They wanted something that wasn't boring and mundane. They also wanted non stop 24/7 music so they could listen in anytime.
They chose Tony Blackburn to do the breakfast show to appeal to the people who listened to Tony Blackburn on the radio Caroline. Tony Blackburn was beloved by the pirate radio listeners because he was very funny and charismatic rather than listening to a robotic voice reporting the news.
•Listen to the style of the programme (use of jingles, etc). How was this different to what the BBC had offered before?
Before BBC had stuck to formal and conservative ways and would have a very posh sounding person "educating" people on the radio by reporting the news. But with Tony Blackburn on the show, they used jingles which was a very silly way to introduce the show which appealed to younger audiences. The style of Tony was also very different as he liked to crack jokes and also talked in a very casual manner rather than the posh way of speaking.
•Listen to the style of the programme. How is this linked to the target audience?
The style of the programme was pretty silly and very laid back and casual. Its like he was talking to you as your friend. His style of radio is very similar to the style of radio today. The style of music (pop music) also appealed to audiences as it was different to just news reports.
•What did the BBC think the target audience wanted and needed from a ‘pop’ radio station?
They wanted a new style of radio meant for generation. They wanted something that wasn't boring and mundane. They also wanted non stop 24/7 music so they could listen in anytime.
Timeline of music
Compared to the 60s music is now more accessible through the internet and music streaming services like Spotify or Deezer. People are also able to buy music through the forms of cd's or records. Radio llisteners have slowly depleted over time due to the advancements in technology. |
Apple Beats 1 Hosts:
Julie Adenuga |
Zane Lowe |
Julie Adenuga is a radio representer from the UK she is famous for her connections with the Urban music scene. She is the younger sibling of Joseph and Jamie Adenuga, also known as Skepta and JME. In 2010 she joined Rinse FM. In 2014 she hosted a show called play it where UK rappers, poets and such used it as a platform. In 2015, she joined the beats 1 radio crew along with Ebro Darden and Zane Lowe
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Zane Lowe is a Kiwi DJ from Auckland, New Zealand. Zane Lowe started his career on MTV hosting shows like Up 4 it or Brand:New. In 2003 he worked for BBC radio. Between 2007 and 2012 his show was dedicated to albums considered to be masterpieces, albums like Pink Floyd's Dark Side Of The Moon or Nirvana's Nevermind. In 2015 he left BBC radio 1 and joined apple's beats 1 radio.
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Ebro Darden |
Ebro Darden is an American media executive and radio personality. He currently is a co-host of the hot 97 morning show alongside Peter Rosenberg and Laura Stylez. He also hosts apple beats 1. Ebro was born to a black father and jewish mother and is known to stir up a lot feuds and controversies like an on going feud with 69 or that one time rapper kodak black stormed
out on one of his shows. |
•Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (eg radio stations, record shops, online music retailers, etc)
For:
The number of people who have used traditional media industries have decreased mainly due to the fact that most of their media products that appeal to them can all be bought or found online. Beats 1 is very accessible and you can listen to it 24/7 anytime anywhere, if you have an apple device. That being said apple beats 1 may be a threat to radio stations such as 1xtra or kiss.
Against:
Although beats 1 may be a threat to specialist radio stations, I doubt they'll effect local radio stations that offer local news or travel information, because people don't listen to that type of radio for the music, they listen for the information.
The number of people who have used traditional media industries have decreased mainly due to the fact that most of their media products that appeal to them can all be bought or found online. Beats 1 is very accessible and you can listen to it 24/7 anytime anywhere, if you have an apple device. That being said apple beats 1 may be a threat to radio stations such as 1xtra or kiss.
Against:
Although beats 1 may be a threat to specialist radio stations, I doubt they'll effect local radio stations that offer local news or travel information, because people don't listen to that type of radio for the music, they listen for the information.
Radio Edit
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File Size: | 1246 kb |
File Type: | m4a |