OMO
Questions:
1. What were the stereotypical roles of women during the 50s?
During the 50s, women were restricted to certain jobs such as a secretary or a nurse. However those were the high standard jobs and working class women worked in factories. During that time people had the idea that women should be housewives and clean, cook, and sew. They did not have a lot of rights and so they did not have a wide range of jobs. If a women was a CEO of a big company, in the 50s that would very peculiar to people in the 50s, even to women. The subject of advertising in the 50s were to appeal to housewives, so they would use it. The picture also has some racist undertones by thte phrase makes white bright.
2. How does this stereotype compare with media representation of men and women today?
Now, women actually have a wider range of jobs and aren't usually housewives anymore. In fact, its quite the opposite since men are becoming house husbands (if the women have a higher paying job) and most of the time, couples share the house duties. Although we are still not equal, compared to the 50s progress is actually very good
During the 50s, women were restricted to certain jobs such as a secretary or a nurse. However those were the high standard jobs and working class women worked in factories. During that time people had the idea that women should be housewives and clean, cook, and sew. They did not have a lot of rights and so they did not have a wide range of jobs. If a women was a CEO of a big company, in the 50s that would very peculiar to people in the 50s, even to women. The subject of advertising in the 50s were to appeal to housewives, so they would use it. The picture also has some racist undertones by thte phrase makes white bright.
2. How does this stereotype compare with media representation of men and women today?
Now, women actually have a wider range of jobs and aren't usually housewives anymore. In fact, its quite the opposite since men are becoming house husbands (if the women have a higher paying job) and most of the time, couples share the house duties. Although we are still not equal, compared to the 50s progress is actually very good
Represent CSP
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In the end of the video, they tell us that 3% percent of donors are Black or Asian, which are minorities in the UK. This tells us that they are encouraging minority groups like Black or Asian people to donate blood. Because the whole video is about donating blood, they would target 17 year olds and older mainly because they're the ages of which you can donate blood. Teenagers of Black or Asian ethnicity in their late teens or early adulthood may be appealed by the featuring of the famous singer/rapper "Lady Leshurr". Because she is part of the minority group, fans may like her because she can relate to the minority groups and create a stronger bonding with her fans. This helps Lady Leshurr to endorse the NHS and persuade fans to help the cause and donate blood. This can relate to reception theory. The dominant side may see this as a video that can allow minorities to think about donating blood. The negotiated side see this as a good opportunity to open peoples minds about donating blood but think its kinda pressuring. While the Oppositional side will completely disagree with the whole video and think that minorities should not donate blood.
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